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Industry Trends

Thomson Reuters


	Interactive Digital Media Patent Analysis and Landscape Mapping

For more information, please contact Mr. Rajdev Narayanasamy, Senior Regional Sales Manager, Rajdev.Narayanasamy@thomsonreuters.com

Changing Life Style - Interactive Digital Media

Digital media is no longer a medium for information sharing but an effective interactive platform as well. These days, interactive digital media applications such as gaming, blogging, enjoying social networking tools have become part of our lives. With the wide coverage of broadband wireless access networks and fixed networks in major cities, this has become a catalyst for the growth of interactive digital media.

The lifestyle of the end user in this era is very different from the past decade. End users today spend long hours in front of the computer for work and also for info-entertainment. Children as young as two years old rely on online lessons to learn new words and play computer games to accelerate their learning curve. Interactive digital media has become part of their life in early age. As they grow up, children today have more virtual friends that they come to know from other parts of the globe in playing online multiplayer games. To add extra fun and interactive effects, animations with advanced multimedia effects are developed to attract more users. In terms of games, we notice there is a rapid adoption of software gaming culture especially among young adults who spend hours on playing strategic games. The initial idea of strategic games was designed to train the soldiers before they enter the actual battlefields.

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Project Highlights

Online Rich Media

NUS has forged extensive partnerships with the industry. Our prolific researchers from the School of Computing (SoC) and Interactive and Digital Media Institute (IDMI) are setting the trends in the industry and academia.

Prof Chua Tat Seng, from NUS School of Computing has been working on advanced multimedia information processing research for many years, especially in the areas of precise retrieval, question-answering, text and image categorization, and video retrieval. Highlights in our research projects include…

Virtual, Mixed and Simulated Realities

NUS through its Interactive and Digital Media Institute (IDMI) , Faculty of Engineering and School of Computing (SoC) are well positioned to establish Singapore at forefront of the interactive media revolution worldwide and in the Asia Pacific region. It is also our aim to make Singapore one of the main global cross-points and nuclei of new media and the exporter of new media in the Asia Pacific region.

Associate Professor Adrian David Cheok Director of the Mixed Reality Lab, National University of Singapore, has successfully obtained funding for externally funded projects in the area of wearable computers and mixed reality from Nike, National Oilwell Varco, Defense Science Technology Agency, Ministry of Communications and Arts, National Arts Council, Singapore Science Center, Hougang Primary School. The research output has included numerous high quality academic journal papers, research prototype deliverables numerous demonstrations including to the President and Deputy Prime Minister of Singapore, broadcast television worldwide broadcasts on his research (such as CNN/CNBC/Discovery/National Geographic), and international invited new media exhibits such as in Ars Electronica and Wired Nextfest.

Highlights in our research projects include…

Games and Animation

NUS is pushing the boundaries in gaming by focusing on new kinds of user experiences and ways to play games, innovative production approaches, and the application of games technology in areas like education and health care. These initiatives are supported by our Interactive and Digital Media Institute (IDMI), Faculty of Engineering and School of Computing (SoC).

Our School of Computing (SoC) has developed a hard shadow graphics algorithm which was licensed to a US game company and a hard shadow program which was distributed with nVidia SDK version 9.5.

Highlights in our research projects include …